In 2010, divers discovered 168 bottles of champagne off the Finnish archipelago in the Baltic Sea, many of those produced by Veuve Clicquot. The miraculous thing was they had been down there for 170 years. Our guest today, Fabienne Moreau, recounts the origin of this Maison de Champagne and who made the world-famous brand what is it today.
The Veuve in Veuve Clicquot is Madame Barbe-Nicole Ponsardin Clicquot. Married at 21 to François Clicquot, she was widowed only six years later. Left in control of his company, she stuck in and truly created the brand as we know today.
Her innovations, including riddling (shaking the bottles to loosen the sediment, giving the champagne its flavor), and business acumen are lauded today. In the shadow of International Women’s Day last week, Best Sips is proud to have the Historian of Veuve Clicquot here today.
FYI: Veuve Clicquot arranges the annual Veuve Clicquot Business Woman Award which “champions the success of business women worldwide who share the same qualities as Madame Clicquot!”
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