Preferred Hotels & Resorts Launches International Pineapple Week To Celebrate Independent Hospitality with an amazing Cocktail Series

Preferred Hotels selection of cocktails

Timed to launch on International Pineapple Day on Saturday, 1 June, Preferred Hotels & Resorts – the world’s largest independent hotel brand – is pleased to announce International Pineapple Week, a multi-channel celebration of the symbolism behind its brand logo, the pineapple. Running from 1 to 9 June, 2019, the world’s first International Pineapple Week

How to Create Two Successful Brands in a Row

Alex Carlton, STRYYK, London

I could feel the passion and drive to succeed emanating from every entrepreneur I’ve met these past three seasons. Still, It was hard to keep Alex Carlton from hopping off the chair during our interview to go start something else.  It’s easy to imagine him in his Funkin branded Smart Car, dashing from one London

How to Make Bourbon Out of 100% Corn

Scott Blackwell, High Wire Distilling Co., Charleston

It would seem obvious to use Jimmy Red corn to make bourbon, after all it was the moonshiners’ choice of grain. The problem was there were only a few seeds left – in the world. Thanks to the hard work of local farmers, chefs, scientists, and our guest today, we can toast to its future

How to Make the Jägermeister Mule

Jägermeister Mule

It might look like a Moscow Mule, but this mule has headed south to Germany. Inside of vodka, try adding Just try this Jägermeister Mule! The Moscow Mule is one of the most searched recipes of all time. There is a reason – ginger just works so well in a cocktail. Think about adding Jägermeister instead of

Bluebird in Bloom Arrives in Chelsea with Fever-Tree Perfect Serves Cocktail Menu

Bluebird | Fever-Tree

Bluebird in Bloom descends on the King’s Road once more just in time for The Chelsea Flower Show as Bluebird Chelsea’s courtyard is decked out in a floral fantasy with an accompanying Fever-Tree Perfect Serves Menu, deck chairs, parasols and a romantic swing until the end of June. The Chelsea landmark have collaborated with Fever-Tree

Jägermeister reveals national ‘Mix It Up for Summer’ serve campaign

Jägermeister Mule

Jägermeister has unveiled a new nationwide 360-degree campaign to drive awareness of the brand and its new hero serve, the Jägermeister Mule backed by a marketing investment of over half a million pounds. With consumer education, engagement and sampling at its core, the new ‘Mix it Up for Summer’ campaign comprises events, sampling, out-of-home advertising,