Not everyone has the foresight at a young age to know who British Philosopher Alan Watts is, nor to heed his advice when planning their future. Our guest did and, maybe, that’s why he is the brand ambassador of one of the most profitable whiskies in the world.
John Wayte, UK Brand Ambassador of Monkey Shoulder, may have studied philosophy at university, but he wasn’t quite sure he would emerge as a philosopher. He spent more time organizing parties and ski trips for his fellow students, then pouring over Plato.
He did have the wherewithal to look at the future before him and deduce that alcohol linked everything he was doing. That led him straight into a career in the booze industry and he hasn’t looked back.
On today’s episode, you’ll discover:
- What advice Alan Watts gave John
- Where John was sent on his first job in the industry
- Why Monkey Shoulder was his dream brand
- What else, other than whisky, has John mastered
- How to Make the Monkey Shoulder Lazy Old Fashioned & The Monkey Pîna Colada
Please find the transcript of this episode here. Transcripts of all episodes can be found here.
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