Alexandre Le Grand could teach us all a lesson or two on brand awareness. Lesson 1 – find a 300 year old recipe. Lesson 2 – remake it for today’s palate, Lesson 3 – Market the hell out of it. His first trick was copyrighting every aspect of Bénédictine – the recipe, the bottle, the

He was always been one step ahead of the gin craze. Olivier Ward, our guest today, worked for the powerhouse Hendricks in its early days, wrote one of the first gin blogs, and ultimately founded the Home of Gin, aka the Gin Foundry. Gin Foundry has grown as fast as the gin industry! Just when

First study English Literature, then move to London and then visit Cuba – at least that’s what our guest today did before making me the Daiquiri of my dreams. Dave Miller, General Manager of Ray’s Bar in London, reveals how one phone call changed the course of his life. From a tiny town in Scotland,

It sounds insane to us modern folk, but beer without hops was a favorite of some of the 280 breweries in Ghent during the Middle Ages. At least that’s what Annick De Splenter, our guest today, discovered while doing her degree in beer-making at university. (Yes! You can study beer-making at university in Belgium!) After

The political revolution in Romania may have gone down in 1989, but our guest today is quietly starting one of his own. Heading down to his bar, Fix Me A Drink, don’t expect a menu of 300 drinks. Each one of Alex Ciomârtan’s cocktails is a masterwork of ingenuity. Drawing not only on his studies

Just a few days in Four Seasons Fairways and you feel like you have been coming for years. Our guests today all have that special quality in a bartender – making you feel welcome even before you order your first cocktail. Rui Pereira, Victoria Murphy, and Nuno Fonseca found their way to Quinta do Lago

It’s tough to imagine our next guest going to work in tails and pinstripe trousers at Fortnum & Mason in their Wine and Spirits department, and on his gap year no less. Now, in his new role as Global Brand Ambassador for Woodford Reserve Bourbon, Tom Vernon can be a bit more casually dressed. Of