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Most Valuable Spirits Brand in the World 2022

Most Valuable Spirits Brand in the World 2022

I thought this was really interesting and wanted to share this for all my readers. All information comes from Brand Finance.

Most Valuable Spirits Brand in the World 2022

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The world’s top 50 most valuable and strongest spirits brands are included in the annual Brand Finance Spirits 50 ranking.

  • Moutai is the most valuable spirits brand in the world, valued at US$42.9 billion
  • Wuliangye is the world’s strongest spirits brand with an elite AAA brand rating
  • New entrant, Casamigos, is the fastest-growing spirits brand, almost tripling in value

Here are the top 10 results, check out the links above to see the full list.

20222021NameCountry20222021
11MoutaiChina$42,905M$45,333M
22WuliangyeChina$28,744M$25,768M
34Luzhou LaojiaoChina$7,266M$7,032M
43YangheChina$6,446M$7,088M
57HennessyFrance$5,162M$3,294M
6Xinghuacun Fen WineChina$4,992M
79BacardiBermuda$3,138M$2,540M
85Gujing Gong JiuChina$3,081M$4,048M
96Jack Daniel’sUnited States$2,935M$3,388M
1010Johnnie WalkerUnited Kingdom$2,623M$2,398M

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