I always say how much I love the spirit world and now during this crisis they have come together to support each other in ways that would have seemed incomprehensible just a few months ago. From making hand sanitizer, to delivering cocktails at home , to supporting the medical workers worldwide, the hospitality industry has stepped up to the plate and knocked it out of the park. Today we meet two who’ve hit a home run. Sorry for the baseball references, but it’s spring after all and I love baseball!
Both Maxim Schulte, Head Bartender of the American Bar at The Savoy Hotel in London and Jo Last, Senior Bartender at The Beaufort Bar at The Savoy, have had to leave their positions behind the bar to wait out the crisis like the rest of us. Instead of lounging around though, they immediately launched the Booze Brain, an online training platform for brands and industry leaders to continue to educate and keep in touch with each other through FB and Instagram Live.
They are already on their fourth week of Booze Brain and, as you’ll hear, everyone in the business jumped at the chance to share their knowledge and know-how with their peers and cocktail enthusiasts like me who can learn right alongside them.
Pour yourself a cocktail, pick up your phone, laptop or any screen and check out The Booze Brain.
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