The Gin Foundry who created the Gin & It writes "The Gin & It is an obnoxiously named cocktail that falls somewhere between a Martini, a Martinez and every other descendent of that Gin/Vermouth marriage. Fruity and bitter-sweet, the complex botanical make-up of Sweet Vermouth meets its Gin partner in a flurry of flavours, with more plants dancing across the tongue than is truly discernible."