Simo, Milroys of Soho, London

Simo, Milroys of Soho, London

Milroy's of Soho, LondonLucky for whisky drinkers around the world, our guest today turned his back on a career as a Chemical Engineer and headed behind the bar.  Simo’s entrepreneurial streak led him to revive one of the oldest whisky stores in London, Milroy’s of Soho.

Before anyone else even knew about drinking single-malt whisky, except the Scottish of course, Jack and Wallace Milroy were in their van traipsing across the wilds of Islay to bring it back down to London. Originally opened in 1964, Milroy’s of Soho grew into a mecca for those looking to sip the angel’s share. After a turbulent few years, it is now back from the ashes.

Along with his companion, Chester, a Jack Russell, who really runs the show, Simo brought Milroy’s back to the glory of its former days. Not only do people come from around the world to buy hard-to-get whiskeys from Scotland and abroad, but old customers who knew it “when” are returning to Milroy’s in droves.

Are you a regular listener of the Lush Life Interviews podcast?

You can get this and all future audio files automatically downloaded to your mobile device easy. If you’re on iOS, you can listen with iTunes. It’s easy to listen on Android, too. Or click the player or link below to listen to just this episode. (But trust me, you’ll want to subscribe!)


Download the audio


Related Posts

How to Make the Perfect Italian Negroni

How to Make the Perfect Italian Negroni

How many bartenders were inspired by Enzo Ferrari? Danilo Tersigni, our guest today, was the first one I’ve met. His impetus for creating VII Hills gin was for it to become the perfect Italian lifestyle brand, remembered forever in the annals of history like the […]

How to make your way through all these gins

How to make your way through all these gins

He was always been one step ahead of the gin craze. Olivier Ward, our guest today, worked for the powerhouse Hendricks in its early days, wrote one of the first gin blogs, and ultimately founded the Home of Gin, aka the Gin Foundry. Gin Foundry […]



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.