Timed to launch on International Pineapple Day on Saturday, 1 June, Preferred Hotels & Resorts – the world’s largest independent hotel brand – is pleased to announce International Pineapple Week, a multi-channel celebration of the symbolism behind its brand logo, the pineapple. Running from 1 to 9 June, 2019, the world’s first International Pineapple Week aims to raise wider awareness of the Preferred brand among global audiences that are seeking authentic, independent luxury hotel and travel experiences through a series of interactive and rewarding initiatives that will be offered at member hotels around the world including a special Preferred Pineapple Cocktail Series. Preferred Pineapple Cocktail Series The Preferred Pineapple Cocktail Series welcomes guests and local residents alike to enjoy original pineapple-flavoured cocktails (or mocktails) that have been crafted by some of the most creative mixologists at more than 100 hotel bars globally throughout International Pineapple Week. Participating hotels include NoMo SoHo in New York City; EAST, Beijing in China; Balboa Bay Resort in Newport Beach, California; Alohilani Resort Waikiki Beach in Hawaii; Carneros Resort and Spa in Napa Valley, California; Hotel EQ, Kuala Lumpur in Malaysia; Carlton Ambassador in The Hague, Netherlands; and Hotel New Otani Tokyo “EXECUTIVE HOUSE ZEN” in Japan. There are three hotels in London participating including The Hari, The Pelham and Royal Lancaster London. The Pineapple’s Journey and Place in Hospitality As the story goes, the pineapple became the emblem of hospitality more than 500 years ago when seafarers sought places to relax in port towns and would look for homes that had pineapples hung in their entrance, a signal that those friendly locals would welcome them for a meal or place to sleep. Since then, the pineapple has been used to express that ‘you are welcome here’ in a multitude of ways including depictions in monuments and the designs of doors, gates, and entryways across cities worldwide. With a rich history of inspiring travel and independent hospitality for more than 51 years, Preferred Hotels & Resorts utilises the pineapple as its brand logo to serve as a global guide for travellers, visually signifying that ‘you are welcome’ and inviting them to enjoy personalised and genuine luxury experiences across its portfolio of 750 one-of-a-kind, independent hotels and resorts in 85 countries. For further information, visit www.preferredhotels.com/pineappleweek, and follow the hashtag on social media #PreferredPineappleWeek
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