How to start all over again with a vengeance

How to start all over again with a vengeance

Our journey continues with Mia Johansson of Bar Swift in London’s Soho. We return for our second chat after we left her behind the bar at her hugely popular pop-up at Callooh Callay.

Little did she know that she was about to receive the phone call that would change everything. Swift was still in its shell, about to be born, and, man, would it soar – Best New Bar at both Tales Of The Cocktail and Time Out London Bar Awards 2017. In 2018 it was named GQ Bar of Year and is currently ranked 46 World’s 50 Best Bars list. That is what I call, not only back but, back with a vengeance.

February sees the launch of Swift’s new menu, the biggest change since the bar opened two years ago. Sara Stode, who was my guest last year, had been working with Mia and Bobby to create artwork for the four new sections of the drinks menu:

Bar Swift's new menu

‘Delicate’ features light flavoured ingredients such as cucumber and blossom flowers, alongside fresh linen and dragonflies, whilst in contrast ‘Bright’ not only depicts punchy flavours such as chilli and citrus fruit, but bold colours. ‘Stiff’ nods to boozier, stirred down drinks with cigar smoke and a dramatic landscape, whilst ‘Rich’ depicts the decadence of heavier style cocktails with chocolate, cherries and a lipstick kiss.

Mia explains, “Swift’s signature style has always been pared-back presentation, and this is something which will very much remain, however we wanted to create something which would guide guests on the style of drink they’re choosing in a very visual way. The images not only convey the flavour profile, but also the feeling and emotion that the cocktails evoke.”

There will also always be oysters on the menu!

Who’s on tap next:

Next week we are strapping on our skis and heading out to Savoie Mont Blanc’s ski resort Morzine to meet a few of the folks instrumental in providing a bit more than just Vin Chaud to their thirsty guests.

Don’t miss out on any Lush Life episodes?

You can get this and all future audio files automatically downloaded to your mobile device easy. If you’re on iOS, you can listen on Apple Podcast. It’s easy to Google Podcasts or Spotify too. Or click the player or link above to listen to just this episode. (But trust me, you’ll want to subscribe!)

Related Posts

How to Make the Perfect Italian Negroni

How to Make the Perfect Italian Negroni

How many bartenders were inspired by Enzo Ferrari? Danilo Tersigni, our guest today, was the first one I’ve met. His impetus for creating VII Hills gin was for it to become the perfect Italian lifestyle brand, remembered forever in the annals of history like the […]

How to make your way through all these gins

How to make your way through all these gins

He was always been one step ahead of the gin craze. Olivier Ward, our guest today, worked for the powerhouse Hendricks in its early days, wrote one of the first gin blogs, and ultimately founded the Home of Gin, aka the Gin Foundry. Gin Foundry […]

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.