In order to support nightlife communities during the Corona crisis, family-owned Mast-Jägermeister SE is taking a unique step: for the first time in the brand’s history, the front label of the iconic liqueur is changed across countries and continents for the #SAVETHENIGHT Jägermeister Limited Edition Bottle.
With its specific illustration on the front label, the bottle sends a strong message of hope to the nightlife communities and a signal of solidarity with people who usually make the night.
The launch of this desirable bottle is backed with the commitment of Mast-Jägermeister to provide an additional 1 million Euro to the markets where the bottle has been made available. The money will be used to help artists, creatives, bartenders or club-owners who are facing never-before-seen hard times and are struggling to make a living. The Limited Edition Bottle is part of Jägermeister’s global #SAVETHENIGHT initiative.
International renowned Berlin based Korean artist and DJ Peggy Gou has taken on the role of an ambassador for this project. “It’s a privilege to partner with Jägermeister to donate 1 million Euro to support nightlife around the world. The nightlife community is suffering and we need to stand together and help each other through this very tough situation. If we can find a way forward, I’m sure our best nights are yet to come,” she says.
For the artwork of the front label, Jägermeister commissioned German top-class illustrator Max Löffler. Its three parts, THE PORTAL, THE TUNNEL & GRIDLINES and A LIGHT BEAM on the horizon, are symbolising the current state, the path towards the better days and hope. On the back label the purpose of this exceptional project is outlined: “The good times will come again. Until they do, this bottle is for those who make the night. Together, we support them. Together, we will #savethenight.”
Gunar Splanemann, Head of Global Innovation & Design at Jägermeister explains: “With this unique initiative, we want to emphasize the importance of stepping in and helping. Global nightlife is truly under severe threat. We offer our fans a bottle they hopefully love with our approach to solidarity, which I am sure they share. This exceptional project symbolizes the spirit, the strong cohesion and the high devotion the global nightlife community stands for and that Jägermeister has been an integral part of for decades.”
The #SAVETHENIGHT Limited Edition Bottle is available as of today in selected stores and e-shops in only those few Jägermeister markets: Germany, Switzerland, Belgium, UK, Czech Republic, Slovakia and Argentina. South Africa. South Korea, China and Australia are to be followed in August.
Mast-Jaegermeister UK’s Managing Director Michael Cleary says: “As one of the biggest nightlife premium spirit brands in the UK, we have shared some of the best nights of our lives with our friends across the on-trade. During difficult times friends look out for each other, so over the past few months Jägermeister has launched several programmes that have supported the trade and those who work within it.
“We are really looking forward to the opening of the on-trade again. However, until it does, we will continue to come up with initiatives to support our on-trade partners. The #SAVETHENIGHT Jägermeister Limited Edition Bottle is another great example of the company’s dedication to the nightlife community.”
The total number of the highly desirable bottles is limited, so fans have to be quick to order them as it is expected that they are sold out within a very short time. In the UK you can order the Limited Edition Bottle exclusively on Mast-Jagermeister UK’s eshop at £17 for 70cl.