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ItalSpirits Celebrates the 100th Anniversary of the Negroni cocktail

This June, Italspirits by Giuseppe Gallo, the leading authority on Italian drinking culture, will bring together some of the most iconic Italian brands to mark the 100th anniversary of one of the world’s most popular cocktails – the Negroni.

The Negroni Experience will be a four-day pop-up appearing at Six Storeys, in Soho from 23rd – 26th June, coinciding with Negroni Week.

Kicking off with an official opening party on the Sunday 23rd, there will be a full programme of cocktails, events and masterclasses during the pop-up, all honouring the iconic Italian classic, the Negroni. Martini Riserva Speciale, Italicus Rosolio di Bergamotto, Amaro Montenegro, VII Hills Gin and Peroni have come together to delight guests with a bespoke Negroni menu which will be served during the pop-up.Negroni-lovers and cocktail enthusiasts will also get the chance to taste a sampling flight: inspired by the tricolore of the Italian flag, the flight includes a classic style, a white version and a green alternative to the classic.

International guest bartenders will be travelling across the world to grace the Negroni Experience pop-up over the four days, including Pietro Collina from NoMad in New York, Patrick Pistolesi from Drink Kong inRome, and Eleonora Biason from Scarfe’s Bar in London.

Italspirits has also partnered with some of the top cocktail bars in London who will all offer the NegroniFlight throughout the week. Bars include AQUA Nueva, Kyoto and Spirit, The Curtain Hotel, Oblix at TheShard, The Aviator Bar by Hush, Berners Tavern at The London Edition, The Coral Room and The BoundaryProject.

The Negroni Experience Pop-Up is free to attend, for further details visit

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