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How to Create Two Successful Brands in a Row

I could feel the passion and drive to succeed emanating from every entrepreneur I’ve met these past three seasons. Still, It was hard to keep Alex Carlton from hopping off the chair during our interview to go start something else.  It’s easy to imagine him in his Funkin branded Smart Car, dashing from one London office to the next, selling his first smoothies out of the back. Even having sold Funkin, his life was never going to be one of just pure leisure.

STRYYK NOT GIN, NOT VODKA & NOT RUM was born out of this need to be constantly creative. Zero-proof, alcohol-free, non-alcoholic – call it whatever you want, STRYYK is a great alternative to Gin, Vodka and Rum. It’s 100% natural with no sugar, no fat, no carbs and no artificial flavours. From fruit smoothies and purees to STRYYK, at least Alex is constantly looking out for our well-being!

Try Alex’s take on the Espresso Martini – the recipe is so easy!

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