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Diageo Reserve’s ultra-premium vodka, CÎROC, has announced the launch of limited-edition, CÎROC White Grape, ahead of the festive season.
Distilled five times to ensure the highest quality and an opulent silky-smooth feel, the luxury French vodka is then infused with a distinctive blend of ripe white grapes and other natural flavours. The result is a rich taste experience with delicate floral notes and hints of crisp citrus, tropical fruit and honeydew on the palate.
Presented in a striking ‘total gold look’ 70cl bottle that will deliver exceptional stand-out both on shelves and back bar, CÎROC White Grape is easy to mix and lends itself perfectly to individual cocktails and group serves. The recommended hero serve, the Kir Royale by CÎROC, meets the demand for premium, sparkling festive drinks.
Richard Larkin, Europe Incubation, Prestige and GB Reserve Director at Diageo, comments: “We’re delighted to be launching CÎROC White Grape in the UK as the festive season approaches.
“As consumers continue to place emphasis on premium experiences and occasions, CÎROC, a brand synonymous with style and celebration, is perfectly placed to meet this demand. Last year’s launch of the CÎROC Black Raspberry expression was received incredibly well by consumers and bartenders alike, and we’re looking forward to getting this latest addition out into the on and off-trade as one of the ‘must have’ spirits for the party season.”
CÎROC White Grape is the latest addition to the French luxury vodka maker’s range of innovative flavours – which also includes CÎROC Vodka, CÎROC Red Berry, CÎROC Pineapple and CÎROC Apple – and it will be available across all major wholesale from mid-October.
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