Michter’s, the premium American Whiskey, is celebrating the return of Manhattan Week this November running from 16-22 November.
After recently being awarded The World’s Most Admired Whiskey for the fourth year in a row, the brand will shine a spotlight on the classic cocktail, encouraging consumers to rediscover the versatility of American whiskey through one of its most iconic serves. First crafted in the late 19th century, the Manhattan has long been regarded as a cornerstone of cocktail culture. It is a timeless choice for those who look for a well-crafted, spirit-forward drink.
The Manhattan’s prevailing popularity lies in its simplicity, with just three ingredients coming together to create a cocktail that puts whiskey firmly centre stage. Its balance of whiskey, sweet vermouth and bitters has secured its place on cocktail menus for generations.
Michter’s has also partnered with key customers in West London, first is Chelsea venue, Il Bistrotto, who will be joining the celebrations with a special Manhattan menu available all week. Guests will be able to enjoy a Little Italy, a Manhattan twist featuring Michter’s Rye, sweet vermouth and Cynar, or a Classic Manhattan also made withMichter’s Rye, sweet vermouth blend and Maraska Maraschino, both priced at £14.
Location: Il Bistrotto, 6 Hollywood Rd, London SW10 9HY – 16-22 November
Additionally, from 16-22 November, residents and visitors to High Street Kensington will have the opportunity to sample the brand at Whole Foods experiencing the American whiskey range first-hand.
Michter’s US*1 range is available nationwide at various retailers including Whole Foods.