I thought this was really interesting and wanted to share this for all my readers. All information comes from Brand Finance.
Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The world’s top 50 most valuable and strongest spirits brands are included in the annual Brand Finance Spirits 50 ranking.
- Moutai is the most valuable spirits brand in the world, valued at US$42.9 billion
- Wuliangye is the world’s strongest spirits brand with an elite AAA brand rating
- New entrant, Casamigos, is the fastest-growing spirits brand, almost tripling in value
Here are the top 10 results, check out the links above to see the full list.
| 2022 | 2021 | Name | Country | 2022 | 2021 |
|---|---|---|---|---|---|
| 1 | 1 | Moutai | China | $42,905M | $45,333M |
| 2 | 2 | Wuliangye | China | $28,744M | $25,768M |
| 3 | 4 | Luzhou Laojiao | China | $7,266M | $7,032M |
| 4 | 3 | Yanghe | China | $6,446M | $7,088M |
| 5 | 7 | Hennessy | France | $5,162M | $3,294M |
| 6 | Xinghuacun Fen Wine | China | $4,992M | ||
| 7 | 9 | Bacardi | Bermuda | $3,138M | $2,540M |
| 8 | 5 | Gujing Gong Jiu | China | $3,081M | $4,048M |
| 9 | 6 | Jack Daniel’s | USA | $2,935M | $3,388M |
| 10 | 10 | Johnnie Walker | UK | $2,623M | $2,398M |